Last month i read a book called "Death to all sacred cows".

The "sacred cows" are basically the things that people do in business just becouse they were allways done or becouse other business person or business books said it was eficient.

One example of a "sacred cow" is "the client is allways right". The book shows the other side of this kind of business belives. It shows that they are not allways right but also says that it's not allways wrong.

Basically the book shows us that diferent situations demand diferent approaches and you need to analyse which kind of action fits better depending on the situation.

The book, which was written by three businessmen whom own an advertising company, has a very informal language but with the appropriate terms and approaches for different ocasions, which makes the book very easy and interesting to read.

This book is a very good option for those who likes reading business books but don't appreciate the sofisticated and complicated language of some of them. It's a very accessible book but it's also very applicable.

Basically the main objective of this book, which can be found in the best bookstores around Canada, is to create a diferent perspective about the attitudes in the daily. There aren’t ready answers for all the situations. The answer is to find your own way to solve problems based on your own experiences and on your own profile.